There are many factors that led up to Luiz Carlos Trabuco Cappi being named the entrepreneur of the year for finance in 2015. Surrounding such accolades, you have the billionaire purchases of the HSBC banking company in Brazil, making Bradesco, where Luiz Carlos Trabuco Cappi is CEO, right back on top for leadership amidst the private banking institutions.
Back in March of 2009, Luiz Carlos Trabuco Cappi was an executive that worked to take over the presidency of Bradesco. This bank had just fallen back from the lead by their rival, Itaú Unibanco. He had initially ruled out running in the first place for the rankings in the banks, noting that leadership was not the goal. His goal was to try to do the best job that he could for the municipalities that are being served. Fast forward to current times, and he went on to make a very bold move ahead of Bradesco.
After receiving the approval of the Chairman of the Board, Lázaro Brandão, Luiz Carlos Trabuco Cappi purchased the entire HSBC Brazil branch for $5.2 billion US dollars. Once this acquisition was complete, Bradesco then reentered the fight for the top spot for the private segment. The sum of the market shares that Bradesco and HSBC offers will help them to outperform in three segments, including the number of account holders, branch network and also the total investment funds. They are also close to rival in another three with deposits, assets and the loans that are granted.
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With the HSBC acquisition, they were able to conquer something that would have otherwise taken them roughly six years to accomplish by way of organic growth.
As a bit of background on Luiz Carlos Trabuco Cappi, he was selected by Dinheiro as the Entrepreneur Of The Year In Finance. He was born in 1951 in Marília, which happens to be the city of origin for Bradesco. He also graduated from the University of São Paulo from the Faculty of Philosophy, Science, and Letters. He then went on to work at the bank starting in 1969, and we took the normal path through all of the levels to get to where he is today. He managed to take over the presidency after his work for Bradesco Seguros, which he ended up running from 2003 until 2009. With this alone, he was able to contribute roughly 30% of the profit for Bradesco. Once he was in the chair as president, he worked to create a corporate university while looking for ways to improve the institution as a whole. He gave the people of the bank a voice and was able to earn the respect of everyone who worked there.
While looking at the Brazilian economy, this is a segment that has been showing great promise for both stability and growth, especially in the insurance market. In 2007, Luiz Carlos Trabuco Cappi had received the award for Insurance Personality of the Year for the second time, which bolstered his positivism in the market. He has been part of Bradesco for 38 years and has worked to apply all of his experience in banking to insurance, remaining a strong advocate for insurance sales throughout the broker channel.
Overall, Luiz Carlos Trabuco Cappi has a great deal of hope and confidence for what is to come in the industry. He wants the government to understand the role that the insurance segment has over modern society. Only time will be able to tell where the market is going to go.