Lori Senecal holds numerous titles. She’s the CEO of the global marketing and advertising brand, CP+B. A motivational speaker and mentor. Her vast experience has come as a blessing to numerous companies now making incredible strides in their growth and expansion plans all thanks to Lori.
The digital marketing pro is the recipient of a top honors degree from the McGill University. She holds a BCom from the McGill University in Marketing and Finance. For two years, starting 2009, she lived and worked in New York at Kirshenbaum Bond Senecal + Partners. Barely three years into working here Lori got promoted to become both the Chairman and CEO of the company. Previously, she’d helped bring about innovation to adverting and branding firms like the McCann-Erickson Worldwide group. Other notable roles include serving as the Global Account Director at Coca-Cola and as the lead idea person at MDC, Xbox, Sprint, Nestle, InBev, Applebee, and Nabisco and at Molson Inc.
Awards and Honors
Lori Senecal’s illustrious career is a source of inspiration to a countless number of young professionals in the industry. Lore Seneca is always receiving top awards and accolades for the exemplary work she delivers. These awards include a Quantum Leap award for innovation and leadership by the AMNY Game Changer Association. In 2014, Lori got named as the Ad Week’s Woman of the Year. While receiving her promotion to head up CP+B she had this to say, ‘It’s an honor to work with the leadership team at CP+B.” she went ahead to mention that she hoped to accomplish great things for CP+B, moving forward.
Her Secrets to Success
Her successful stint at KBS has led to the company growing by extraordinary leaps. For instance, she pioneered the introduction of two new departments at the firm; the Spies and Assassins branch which deals with technology, the KBS Ventures specializing in setting up startups and finally the content creation arm, the KBS Content Labs.
Lori is all about two essential things: One, build and nurture a talented staff. Motivate and inspire them to become the best they possibly can and two, always stay steps ahead of your competitors. No wonder, KBS has been hailed as one of the best places to work in New York by institutions like Crain Inc. Lori often gets featured in business magazines, seminars and conferences and television shows. The lady also serves on various jurist boards for instance at the Isaac Awards.