Category: Advertising Agency

Alexandre Gama Is A Remarkable Individual

One of he best creative individuals to ever come out of Brazil is Alexandre Gama. He began his proffesional career in the advertising and communications industry using he two degrees he received from the Armando Alvares Penteado foundation. After spending the first few years of his career working as a copywriter he decided to make a change and start his own advertising firm. In 1988 he named that firm Neogama.

Neogama has won a total of three Lions from the Cannes Festival. The first one was won in 1999, only one year after the company had started. The other two were won at the same exact time. This was a remarkable award and the first Brazil had ever seen.

Aside from Neogam, Alexandre Gama has won many successful titles and awards on his own. Between 2006 and 2014, he received many important titles and honors. He was noticed as one of Brazil’s most influential businessmen as well as one of the top three advertisers the country had to offer. Alexandre Gama was also awarded things like Agency Director of The Year and even voted best entrepreneur of the year. He won award after award and hasn’t stopped receiving them since.

Not only has Alexandre Gama successfully immersed himself into the advertising field, he has also dipped his toes in art and music. He founded VIOLAB, a creative music project that gave Brazilian artists the opportunity to show off their uniqe skills. Project included a record label, recording studio, and even that’s very own YouTube channel.


Lori Senecal Advises Women on How to Prosper By Creating New Opportunities

Lori Senecal holds numerous titles. She’s the CEO of the global marketing and advertising brand, CP+B. A motivational speaker and mentor. Her vast experience has come as a blessing to numerous companies now making incredible strides in their growth and expansion plans all thanks to Lori.

Early Years

The digital marketing pro is the recipient of a top honors degree from the McGill University. She holds a BCom from the McGill University in Marketing and Finance. For two years, starting 2009, she lived and worked in New York at Kirshenbaum Bond Senecal + Partners. Barely three years into working here Lori got promoted to become both the Chairman and CEO of the company. Previously, she’d helped bring about innovation to adverting and branding firms like the McCann-Erickson Worldwide group. Other notable roles include serving as the Global Account Director at Coca-Cola and as the lead idea person at MDC, Xbox, Sprint, Nestle, InBev, Applebee, and Nabisco and at Molson Inc.

Awards and Honors

Lori Senecal’s illustrious career is a source of inspiration to a countless number of young professionals in the industry. Lore Seneca is always receiving top awards and accolades for the exemplary work she delivers. These awards include a Quantum Leap award for innovation and leadership by the AMNY Game Changer Association. In 2014, Lori got named as the Ad Week’s Woman of the Year. While receiving her promotion to head up CP+B she had this to say, ‘It’s an honor to work with the leadership team at CP+B.” she went ahead to mention that she hoped to accomplish great things for CP+B, moving forward.

Her Secrets to Success

Her successful stint at KBS has led to the company growing by extraordinary leaps. For instance, she pioneered the introduction of two new departments at the firm; the Spies and Assassins branch which deals with technology, the KBS Ventures specializing in setting up startups and finally the content creation arm, the KBS Content Labs.

Lori is all about two essential things: One, build and nurture a talented staff. Motivate and inspire them to become the best they possibly can and two, always stay steps ahead of your competitors. No wonder, KBS has been hailed as one of the best places to work in New York by institutions like Crain Inc. Lori often gets featured in business magazines, seminars and conferences and television shows. The lady also serves on various jurist boards for instance at the Isaac Awards.


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Categories: Advertising Agency