Doe Deere is one of my personal role models. She is someone who had a dream and managed to turn that dream into an incredibly successful business that is known throughout the world. My life’s calling has always been to be a writer, but I let the doubts and fears hold me back. I worry about the fact that people rarely purchase books before and the time commitment it takes to write a book. I look at Doe Deere and realize that when you give up your fears and don’t be afraid to follow your passion, you can accomplish your life goal and find success along the way.
Lime Crime was founded by Doe Deere as simply a means to find the types of beauty products that she personally wanted. It was the era of very light makeup – a lot of nude or light pink shades – and Doe Deere has always been someone who used her makeup to express herself and her style. She wanted to also make sure that every product she used was a vegan product and that it was not tested on animals. Thus, Lime Crime was founded as a personal project.
She was in a school of fashion design when she wondered if designing clothing was her true calling. She felt something was missing. It was when she started designing makeup that she realized there were many women out there that were looking for the same shades and high-quality products she was making for herself. She had already registered the domain for Lime Crime and planned to sell her clothing on it. She chose the very unique name because it reminded her of the rhymes that you would find in a fairy tale – another passion of hers – and because it was so very unique.
In the article, which can be found on inspirely.com, she notes that when she started creating makeup she knew almost instantly that designing and creating makeup was her pure calling. She pivoted Lime Crime to become a makeup website instead of a clothing website and it took off from there. She grew her customers by showcasing her own video tips of her doing her own makeup. She shared little tips and tricks and did giveaways. Her passion for Lime Crime paid off and the people who became early customers raved about the brand on social media.
Social media has always been a part of Lime Crime’s success. In fact, it is one of the few companies that encourages fans to share photos of themselves wearing the product and will actually feature that user-generated content on the company website. The Lime Crime website has an entire panel on its website that is dedicated to sharing pictures of its actual customers. This act makes people feel like part of a community, rather than simply one consumer in a sea of millions.
Doe Deere gave great advice to people who wanted to start their own company. She said that listening to customer feedback has been the key to Lime Crime’s success.
Visit http://www.doedeere.com/ to learn more.