Perhaps television viewing will be coming back full circle. Streaming giant Disney+ reportedly plans to start sectioning their content into brand-new channels -- not unlike traditional cable.
According to an article from The Information, Disney+ users will soon get the option to stream various content in the form of channels. Disney is the go-to place to watch various franchises such as Marvel, Pixar, or Star Wars, and the introduction of channels will group similar content together and be readily streamed 24/7. Essentially, it will be just like regular cable TV channels, but with only Disney-owned properties.
The introduction of "channels" into the streaming landscape isn't new, as various services such as Peacock and Shudder have been doing so for quite some time now. The step forward (or rather, backwards) to a more traditional TV model is expected to be well-received by both audiences and the industry, something that doesn't usually happen often. With the ever-expanding streaming world, sitting down to watch something has grown far more complex; with a million services, shows, and movies at viewers' fingertips, it can be overwhelming to figure out what to put on. Channels will likely alleviate this issue.
In addition to making life easier for customers, channels will also offer another space for ads, something that streaming services are still learning to navigate as subscriptions alone don't seem to cut it when it comes to profits. Furthermore, as streaming service bundles grow in popularity, the current subscription models are looking more and more like a new-age version of cable. That being said, streaming services still face industry-specific issues that won't necessarily be solved by channels alone.
One problem customers still find with the expansive streaming world is the seemingly endless cancelation of series; notable examples include Netflix's Shadow & Bone, Paramount's Star Trek: Discovery, and Disney+'s American Born Chinese. Despite these shows (among plenty others) receiving relatively high praise, their place simply did not stand out enough in the massive sea that is streamed content. Another issue that likely won't get any better is that is password sharing -- something that all streamers seem to be cracking down on. Whether the introduction of channels will make paying for a subscription more worth it...only time will tell.
Source: The Information
The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content.