One of he best creative individuals to ever come out of Brazil is Alexandre Gama. He began his proffesional career in the advertising and communications industry using he two degrees he received from the Armando Alvares Penteado foundation. After spending the first few years of his career working as a copywriter he decided to make a change and start his own advertising firm. In 1988 he named that firm Neogama.
Neogama has won a total of three Lions from the Cannes Festival. The first one was won in 1999, only one year after the company had started. The other two were won at the same exact time. This was a remarkable award and the first Brazil had ever seen.
Aside from Neogam, Alexandre Gama has won many successful titles and awards on his own. Between 2006 and 2014, he received many important titles and honors. He was noticed as one of Brazil’s most influential businessmen as well as one of the top three advertisers the country had to offer. Alexandre Gama was also awarded things like Agency Director of The Year and even voted best entrepreneur of the year. He won award after award and hasn’t stopped receiving them since.
Not only has Alexandre Gama successfully immersed himself into the advertising field, he has also dipped his toes in art and music. He founded VIOLAB, a creative music project that gave Brazilian artists the opportunity to show off their uniqe skills. Project included a record label, recording studio, and even that’s very own YouTube channel.