Brazilian economy was facing strong regression for the last few years with even contraction of the economy also reported a few times. While every industry went down from its previous tallies, there is one industry that surged even during the sluggish conditions of the market. The shopping mall sector reported a growth of 6.5% in 2015, and the total turnover of the industry reached nearly BRL 150 billion. This is the widespread trend across the country, and shopping mall industry had much to cheer as it did not face any slowness during the entire debacle period. The most prolific growth was visible in the state of Paraíba, and the malls like Manaira Shopping from prominent entrepreneur Roberto Santiago led the rally of the industry.
Even a survey conducted in the late-2016 showed that the Brazilian shopping mall industry was really big with 538 malls operational and another 30 were reaching the final stages of construction. Interestingly, even in the midst of financial crisis, the sector gave employment to more than one million people. A 2015 survey showed that there were 54,000 job openings in the industry to be filled. The Northeast region of Brazil, which includes Paraíba, was considered as the second hottest region for shopping malls and business. With latest technology implementation, on-time expansion projects, new international brands into the shores, and more, shopping malls like Manaira Shopping ensured an overall experience for the visitors and smooth flow of business.
While coming to Manaira Shopping, it is the biggest shopping center in the state of Paraíba with 86,908 square meters leasable area and an added parking facility to contain over 3,000 vehicles. Incidentally, it is one of the largest malls, regarding the leasable area, in the country as well. The shopping mall that opened in the year 1989 has gone through many minor and major transformation to contain the growing needs of retail and entertainment space clubbed with the added influx of footfall year after year. In reality, Roberto Santiago was foreseeing the popularity of shopping malls in Brazil since he founded his venture. He continuously expanded his venture, added new entertainment options, improved infrastructure, and more to go ahead of the times.
This is the reason, Manaira Shopping received a steady increase of visitors since its inauguration. In 2015, the mall welcomed almost 20 million visitors wholeheartedly and offered a comprehensive shopping and fun experience. Manaira Shopping has everything, including most modern cinema halls, air-conditioned and technology-enabled concert hall, Game Station with numerous games, world-class fitness center, play area for children, and more. The mall also houses many services including banking, attorney, driving license, police, and more. The shopping mall provides excellent shopping and dining options as well with nearly 250 international fashion outlets and many exotic restaurants.